Wake Up: A Hangover Remedy Drink with a Design Twist

A Functional Beverage to Conquer Hangovers

Wake Up is not your ordinary hangover remedy drink. It goes beyond the typical functional beverage by offering a direct and distinctive visual positioning and communication. By addressing the common discomfort of hangovers that often hinder productivity, Wake Up enhances the body's ability to dissolve alcohol, allowing individuals to wake up feeling refreshed and energized instead of fatigued.

The design of Wake Up is as thoughtful as its functionality. The beverage package is made from recyclable iron, ensuring sustainability and easy cleaning. The corrugated paper boxes that contain half a dozen bottles are printed directly without the need for a protective film, streamlining the recycling process and promoting convenience.

With dimensions of 5.5x9.8cm and a capacity of 1080ml, Wake Up is designed to be compact and portable, making it convenient for individuals on the go. Its unique properties and visual presentation make it stand out in the market, attracting attention and sparking interest among consumers.

Wake Up has quickly gained popularity in the Chinese market, with online sales exceeding 99% and a repurchase rate of over 15%. Its overall brand design, which aligns with the brand's tone, has led to increased interest from offline distributors, particularly in first-tier and second-tier cities.

The Wake Up project, initiated in March 2017 and completed in August 2017 in Taiwan, was driven by extensive research on the functional beverage market. The team discovered that consumers are increasingly interested in functional beverages that address health concerns such as hangover alleviation and detoxification. Wake Up taps into this demand by providing a scientific and professional hangover remedy beverage that is both effective and enjoyable.

Designing Wake Up came with its own set of challenges. The team utilized a distinctive analytical method of brand DNA to create a calligraphic Chinese character that represents the essence of Wake Up. This character, spread across the can body, combines with the white decorative font to create a visually striking fusion. The design cleverly captures the blurred state between being drunk and awake, serving as a constant reminder to wake up and seize the day.

Wake Up's exceptional design and functionality have not gone unnoticed. It was awarded the Bronze A' Design Award in the Packaging Design category in 2019. This prestigious accolade recognizes designs that exhibit creativity, resourcefulness, and a commitment to improving quality of life.

Wake Up is more than just a hangover remedy drink. It is a testament to the power of design in enhancing our daily lives. With its unique approach to addressing hangovers and its visually captivating packaging, Wake Up is set to revolutionize the functional beverage market.